Run multiple campaigns and tailor each one to specifically targeted groups. When you target the needs of each type of person your message comes across more clear. This article has some great tips for customizing every email to individual groups of subscribers.
Your email should have a personal tone. Like all marketing, customers are more likely to sign up for those who add a personal touch. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
Use A/B testing to see which emails are successful and which ones aren’t. Choose an email and split the mailing list in half, sending each half an email with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Keep in mind that email marketing’s ultimate goal is selling your products or services. That means that every single email should bring readers closer to buying. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
Don’t send important information out around a major holiday. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Keep in mind that there could be exceptions to this. These exceptions would include one day sales or other similar promotions.
Avoid using too many graphics in your marketing newsletters. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get a free account and sign up on a few websites. The spam should come in quickly. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. You need to be different than the spammers!
The emails you send out should entice your customers. Give them a little extra encouragement to give you their business. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
Remember, as you develop email marketing campaigns, you are working towards building a solid reputation. Don’t take any shortcuts, mislead people or target the wrong demographic. Your reputation as a business is at stake, don’t forget that.
Provide an option so people can sign on to your mailing list. You may choose to include a subscription form on your site, but ensure that it is easy to find and simple to use.
Clearly, it is critical that you use a grouping method in your email marketing efforts. Using the various needs of your consumers can help you give them relevant messages so that they can act upon them. Apply the advice from this article the next time you are thinking about communicating with your customers through email.