February 18, 2019
When’s the last time you checked your email? You probably check your inbox at least two times a day, if not more, much like other people. When you run a business, there’s no easier way to reach out to your target audience than email. The follow tips detail some of the best email marketing strategies developed to date.
Make emails as personal as you can. Like all marketing, customers are more likely to sign up for those who add a personal touch. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Your emails will appear to be spam to those who are unfamiliar with your company. They’ll consider your email spam, defeating your marketing strategy. This may cause them to simply delete your email, which is just a waste of your time.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This technique encourages customers to open your messages and will increase referrals to their contacts. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Keep track of the subject lines on e-mails that get opened and those that do not. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Be sure you get a subscriber’s permission before emailing. Businesses that are taken seriously do not send out mass mailings via email. It could go as far as people not desiring to do business with you any longer.
You should have people who would like to receive your emails double opt-in. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
With any email marketing materials, limit the use of graphics. A lot of email services don’t allow photos, so a photo dependent approach is not effective. Some people do not have the proper settings to open graphic heavy e-mails.
Try to educate yourself on how not to be considered spam. Make an email account, display it around the Internet, and look at the spam come in. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. You need to be different than the spammers!
If you want to stay in communication with clients or customers, there’s nothing better than email marketing. Use the ideas in this piece as part of your email marketing initiative, and you are sure to get tremendous results in short order. Advertising your business can be easy when you make use of the strength of email communications to reach out.